On Saturday, after hearing rumors that major corporations like Apple and Amazon might resume advertising on Twitter, Elon Musk expressed gratitude to those companies for their return. Musk tweeted, “Just a note to thank advertisers for returning to Twitter,” without offering any context.
Just a note to thank advertisers for returning to Twitter
— Elon Musk (@elonmusk) December 4, 2022
According to a recent claim by technology news outlet Platformer, Amazon is planning a $100 million annual advertising budget for Twitter. This tweet followed this news. After Musk paid $44 billion to acquire the social networking platform in late October, many advertisers, including Amazon, stopped spending money on the site. Since then, many of those businesses have made a comeback. Once certain safety requirements are completed, Amazon intends to join that group.
Meanwhile, Musk announced during a two-hour Twitter Space on Saturday that Apple, the platform’s largest advertiser, has “fully resumed” advertising on Twitter. Musk said last week that Apple has “largely” stopped advertising on Twitter and threatened to “withhold” the social networking platform from the app store, so this news comes as no surprise.
To date, neither Amazon nor Apple has publicly addressed these rumors. Despite Musk’s attempts to reassure advertisers that the platform will not become a “free speech absolutist – tried to assure advertisers that the platform will not become “a free-for-all hellscape.”
On Saturday, Elon Musk expressed his appreciation to major organizations like Apple and Amazon for returning to Twitter as advertisers. Tesla CEO Elon Musk tweeted, “Just a word to thank advertisers for returning to Twitter,” without providing any other information.
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