It has been alleged that Elon Musk, in an effort to increase pressure on Apple to reduce the steep fees it charges app developers, may penalize iPhone users who choose to subscribe to the Twitter Blue service through Apple’s App Store rather than directly through the service’s website. According to The Information’s article, Twitter’s CEO recently informed some of his workers that the monthly subscription that provides iPhone users a blue checkmark next to their name will cost $11 per month rather than the $7 it costs web users.
Previously, Musk had asked for $7.99 per month from those who used Twitter Blue. Apple’s App Store was the exclusive distribution channel for the subscription service at the time. Apple charges app developers a 30% fee on in-app purchases, so the iPhone premium appears to be on top of that. If you pay for Twitter Blue on the web, Apple won’t get a portion of your membership fees.
Musk had previously hinted that he was willing to “go to war” with Apple rather than pay the commission. The Twitter head had previously threatened to yank Twitter off of the App Store after accusing the software giant of doing the same. But Musk tweeted last week that he cleared up the misunderstanding with Apple CEO Tim Cook during a meeting at the iPhone maker’s Cupertino, Calif. headquarters.
Apple has been criticized for unfairly taking advantage of its dominant market position to extract a 30% commission from software developers. The App Store is responsible for at least $20 billion in annual revenue for Apple. Mark Zuckerberg, CEO of Meta, took a jab at Apple last week, stating, “Apple has sort of singled themselves out as the only company that is trying to control unilaterally what apps get on a device.”
The Facebook creator said at the New York Times DealBook summit, “I don’t think that’s a sustainable or good place to be.” Reportedly, the Twitter Blue service will reopen this Friday, albeit there is always the chance of a delay. The earlier introduction of Twitter Blue became embarrassing for the social media platform after pranksters paid $8 to assume phony identities of celebrities, huge companies, and other famous figures – only to publish disparaging messages intended to represent them in a bad light.
One Twitter user paid for a verified account and named it after the Eli Lilly pharmaceutical firm. The stock price of Lilly fell when the fictitious account falsely claimed the corporation was giving away insulin for free.
There are rumors that Elon Musk would charge more to iPhone customers who subscribe to the Twitter Blue service through Apple’s App Store rather than the service’s website if the company doesn’t lower the exorbitant fees it charges app developers.
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