After wasting $44 billion on Twitter, a business decision that makes Meta’s metaverse investment look like such a cunning and brilliant plan, you might think Mark Zuckerberg is Steve Jobs reincarnated, but Elon Musk has been making poor decision after poor decision. We don’t have time for a 5,000-word article about all of his mistakes right now. The Twitter Blue logo is a gaudy ’80s throwback of a word mark created to promote the recently relaunched subscription service, and it’s a train wreck.
The proof is in the pudding! Sorry, I can’t tell you who created it. After all the big layoffs and ultimatums at Twitter, it’s reasonable to think that there may not even be a design department there. Perhaps he triggered a generative picture AI that came up with a “logo that mixes the world ‘blue’ with the Twitter bird brand, ’80s porn production company, CorelDRAW clipart CD, LOL.”
Neither the perpetrators nor their motivations for this foolishness will likely ever be discovered. It’s possible that Musk used the screensaver function of Microsoft’s 95 OS. It’s not unheard of for a CEO to meddle extensively with the company’s public persona. As an example, Steve Jobs was known to fix text kerning in printed Apple products, select fonts for entire operating systems, and commission the work of a design legend like Paul Rand for the NeXT logo.
Unlike Musk, though, Jobs was deeply concerned with aesthetics; he had excellent taste in typography, and the NeXT logo encapsulates every concept of good design. Even if you’re not a typography expert, you can tell that the letters have no order, notably the bloated B that uses the bird as a counter.
This thing doesn’t even try to be blue; it’s purple and pink and whatever… is it gold or tropical orange? It’s just disgusting and barely legible; the flashy color version can’t be replicated anyplace reliably, and it doesn’t even fit Twitter’s own corporate standards. Sure as hell do, I’m aware of that). What I’d like to think is true is as follows: As a child, Musk spent too much time with Outrun, a Sega racing game in which a man drives a Ferrari through California with a blonde in the passenger seat.
Like cars and the drive for speed inspired Tesla, the game’s large chromed emblem was etched into his brain until he regurgitated it for Twitter Blue. This concludes the present volume. For the life of me, I can’t think of anything else that makes sense.
But what if it’s the ideal logo all along? Perhaps the 1980s-inspired chrome design works for its intended purpose by serving as a perfect emblem of what Twitter (and by extension, Musk’s own persona) has become. It’s the full spectrum of bad taste, meaningless jargon, and ridiculous artifice, with no depth or meaning whatsoever. “More is more” when trying to earn money off of a garbage fire of worthless ideas. Moreover, it exemplifies the pointlessness and hollowness of Twitter’s check-in system.
This reminds me: Musk’s life has become a clown vehicle in which Elon Musk plays the role of every single clown. The haphazard Blue logo reveals that the emperor is naked, but at least he has a new banner to hide his flabby soul as he rides out into the sunset in his Ferrari Testarossa. Only hope remains.
You might think Mark Zuckerberg is the reincarnation of Steve Jobs after he dropped $44 billion on Twitter, a business choice that makes Meta’s metaverse investment look like such a shrewd and brilliant concept, but Elon Musk has been making horrible judgments after poor decisions. A 5,000-word piece detailing all of his blunders is unnecessary at the present moment.
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