Twitter has announced that it would once again allow political adverts and that it will welcome paid content centered on issues beginning “in the coming weeks.” The firm said on Tuesday that it will allow more political advertising in the coming weeks in order to “facilitate a public conversation around important topics.” In addition, it would bring its advertising practices in line with those of television and other media.
“We believe that cause-based advertising can facilitate a public conversation around important topics. Today, we’re relaxing our ad policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks,” the company tweeted. This decision reverses Jack Dorsey’s previous declaration in 2019 that Twitter will restrict all political advertising worldwide.
While the re-election campaign of Donald Trump was furious by the ban, Dorsey justified it by saying “political message reach should be earned, not bought.” Musk spent $44 billion on Twitter, but since then he has made sweeping changes with little to no warning, all while accusing the previous https://smartnewszone.com/wp-content/uploads/2022/11/21-1.jpgistration of censorship.
Among the many modifications implemented by the company is the removal of a policy that barred users from spreading Covid fake information, the reinstatement of Trump and other right-wing personalities’ accounts, and the banning of users from monitoring Musk’s private plane. After Elon Musk took control of the platform in October, hate speech increased and some banned accounts on the right were reinstated, prompting a mass exodus of platform advertisers.
This brings Twitter in line with some of the most important social media sites, like Facebook (owned by Meta) and YouTube (owned by Google), both of which allow for financially supported political material. One notable app that doesn’t allow political ads is ByteDance‘s TikTok.
Twitter presently allows issue ads or cause-based ads for some economic, environmental, and social topics, with certain restrictions. The corporation said it will relax its stance in the United States regarding similar adverts supporting charitable causes.
A mere $3 million was brought in by political advertising on Twitter before the 2018 US midterm elections before the ban. As a result of advertisers leaving the site due to concerns about its moderation practices, the company may gain from the easing of restrictions.
As of “in the coming weeks,” Twitter will once again permit political advertisements and will encourage paid content based on issues. On Tuesday, the company said that to “enable public discourse around key themes,” it will begin allowing more political advertising in the coming weeks. Furthermore, it would make its advertising policies consistent with those of television and other media.
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