On her last Eras tour, Taylor Swift reportedly paid out bonuses totalling $55 million, including $100,000 to truck drivers who transported equipment from city to city. And as recently remarked by Mike Scherkenbach, who owns the concert transportation business Shomotion and has worked on three of Swift’s stadium tours, the gesture is nothing short of charming.
In a piece that was published on August 3, Scherkenbach stated to Rolling Stone, “She’s giving a sum of money that is life-changing for these people.” “Many of these drivers don’t own homes, so having a lump sum like this allows you to put down a deposit on a house. That’s what brings me joy. For these people, that generosity has changed everything.
According to USA Today, Shomotion and another company, Upstaging Inc., are both in charge of moving Swift’s equipment, which includes stage components, lights, guitars, microphones, and speakers. Further praising the pop star’s generosity, Scherkenbach pointed out that the bonus was not only unprecedented but also ten times the usual amount. “There are a lot of very wealthy people who choose not to share a dime of it,” he said. Although we work with a variety of rich clients, this is not typical.
Although Taylor Swift did not personally provide the extra checks to the drivers, Scherkenbach confirmed to Today that her father Scott, who is very close to Swift, did. She also gave them other things in addition to that. “He presented handwritten letters from Taylor,” the author continued. Amazingly, they would take the time, and our staff appreciates the recognition, so much.
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In March, Swift launched her Eras tour. The tour as a whole has so far generated an estimated $300 million in gross income, according to trade newspaper Pollstar. Swift revealed brand-new North American tour dates on August 3. She wrote on her Instagram, “Turns out it’s NOT the end of an era. In 2024, @gracieabrams will bring the Eras Tour to Miami, New Orleans, Indianapolis, and Toronto.