Apparently, Elon Musk has unfollowed his brother, fellow entrepreneur Kimbal Musk. The CEO of Tesla and owner of Twitter only follow 166 individuals, and Kimbal isn’t one of them at the moment.
The automatic Twitter account @BigTechAlert was the first to discover the change. He Tweeted “@elonmusk (Great person. Please do not ban this bot.) is no longer following @kimbal.”
— Big Tech Alert (@BigTechAlert) January 9, 2023
Journalists and social media users have speculated that Elon’s decision to stop following his brother on Twitter is due to pressure from the other members of the Tesla board. Throughout Elon’s career, he has relied on the assistance of the South African brothers on several occasions. Kimbal is a current member of the board of directors for both Tesla Inc. and SpaceX, both of which are led by Elon Musk.
Neither brother has made a statement on Elon’s apparent choice to no longer support his sibling. Kimbal continues to keep up with Elon on Twitter. It is unclear when exactly Musk chose to stop following his brother, although he still follows his sister, Tosca Musk, and his mother, Maye Musk.
Someone on Twitter commented on the apparent family dispute by saying that the theme of feuding brothers is popular now. “Well, why should Harry and William get all the attention?” asked Ron Rosell.
Attorney Andrew Lieb of Lieb at Law disagrees that the Musk companies will be harmed by the consequences. “Kimbal and Elon are trying to take the throne from Harry and William in terms of family drama. However, just like Harry and William, we already know who is the spare and who is ruling in the family,” Lieb told Newsweek.
“Yes, it’s interesting gossip that Elon unfollowed Kimbal on Twitter, but at the end of the day, corporate governance of Tesla and Space X, where both sit on the board, won’t be impacted by family drama.”
He continued: “Corporations make decisions by determining what is going to make them the most money and therefore, the real story is that the corporate board of Tesla appears to be tired of Elon playing social media king over at Twitter rather than working as their CEO and fixing their 60-plus percent drop from peak.”
Who is Elon Musk Brother?
Kimbal is the younger brother of Elon, who is 51 years old. They shared an upbringing in Pretoria, South Africa. Both were in their twenties when they established Zip2, the software business that would be sold for $307 million in 1999.
According to a Vanity Fair article citing Kimbal, Elon and him would get into physical altercations when deciding how Zip2 should be run. Although he wouldn’t reveal the outcome, he did explain, “[My brother’s] bigger than me, but I have my ways.”
After this enterprise, the brothers went in different directions, yet they never really cut themselves off from each other. Kimbal’s ex-wife Jen Lewin and Hugo Matheson co-founded The Kitchen in 2004. Kimbal sold 88,500 shares of Tesla on the same day Elon sent out a Twitter poll asking if he should sell 10 percent of his own shares, prompting an investigation by the SEC in February 2021.
Despite this, Kimbal is still, according to Investopedia, one of Tesla’s largest individual stockholders. His 629,740 Tesla shares are equivalent to 0.07 percent of the company. In 2004, a year after Tesla’s inception, he joined the company’s board of directors. Kimbal joined Space X’s board of directors in 2002, the same year that Elon Musk established the corporation.
PR professional Ryan McCormick says that until the rift between Elon and his brother grows, the firm won’t be impacted by Elon’s decision to stop following his brother on Twitter. The waters should remain quiet until Elon or his brother begins to pull a Prince Harry publicly and divulge highly guarded company or family secrets, the Crisis Communications Expert and Co-Founder of Goldman McCormick PR said Newsweek.
“Elon may have unfollowed his brother for a number of reasons, including that Kimbal was posting content that he found boring or annoying. As brothers and business associates, they probably see and communicate with each other often. They don’t have to be BFFs over social media,” he said. Newsweek has reached out to Elon Musk and Kimbal’s agents for comment.
Elon Musk apparently no longer follows his brother Kimbal, who is also an entrepreneur. Even though he owns Twitter and is Tesla’s CEO, Tesla CEO Elon Musk only follows 166 people, and Kimbal isn’t one of them.
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