It has been remarked by watchers of Hulu’s The Kardashians that the family is putting all their eggs in the product placement basket. And now, that also includes TikTok challenges. Kim K., for example, recently featured Kylie Jenner’s beauty company in a TikTok, but with less than red carpet-worthy results. With intent!
TikTok is currently trendy (??? Videos employing this style/sound date back to at least 2021 (maybe before; IDK) and feature people giving themselves a “chav” appearance, a kind of heavily bronzed and contoured face that was fashionable in Britain throughout the 2000s. (Chuckling gum figures prominently, that’s for sure.)
Makeup is often removed and replaced with a similar quantity of makeup in a more modern style as part of a “makeover” that mimics the current fashion. Kardashian’s take on the style was starting with a clean face and adding chav features using Kylie Cosmetics. A dig? Perhaps it’s a cunning technique to sidestep the FCC’s spon con rules.
It appeared that fans enjoyed the amusing moment, however, the comments section has already been disabled. After all, Kardashian promoted Kylie’s Glow Balm on her Instagram Stories just seven hours before she posted the TikTok, calling it her “favorite cream blush.” It’s safe to say that a KarJenner will always be a KarJenner.
Days earlier, the beauty mogul uploaded photos of herself wearing a bodysuit from her sister Kimberly’s Skims collection without tagging the company, causing Kim to reply asking for a tag and Kylie to answer saying she had to take the outfit from their mom Kris’ house. Kim K. and Ky. nailed it since their conversation received far more attention than a simply labeled upload ever would have.
Related: Recently Kim Kardashian purchases the attallah cross necklace, check below to find more details about it:
Conclusion
Viewers of the Kardashians on Hulu have observed that the family seems to be relying heavily on commercial promotion. Additionally, this now covers competitions posted on the video-sharing platform TikTok. Example: Kim K. promoted Kylie Jenner’s cosmetics line in a recent TikTok, but the results weren’t quite Oscar-worthy.
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